Boots is revamping its loyalty card by offering discounts on more of its own-brand products while decreasing the monetary value of points.
The health and beauty retailer announced that beginning in May, Advantage Card holders will earn 3p instead of 4p for every £1 spent.
The move comes at a time when many retailers’ costs are rising due to record increases in energy bills and overheads.
Boots, which is owned by the American company Walgreens, is also the largest pharmacy chain in the United Kingdom.
It stated that the change was made in response to customer feedback.
Customers will also be able to save 10% in-store on 6,000 of its own-brand products.
Customers would also save money on hundreds of products through its Price Advantage program, which would “make things stretch that little bit further,” according to the company. Boots cardholders have exclusive access to lower prices on certain products through Price Advantage.
“We understand that more customers are looking for instant savings, so offering 10% off our Boots own brand range will provide even more opportunities to save,” said Boots on its website.
“Because we understand that many customers still enjoy saving their points for future large purchases, we will continue to offer 3p worth of points for every £1 spent at Boots.”
The retailer stated that points accumulated up until May 23 would not change in monetary value.
It also stated that students would continue to receive a 10% storewide discount, in addition to an additional 10% off Boots branded products.
According to recent research, as inflation – the rate at which prices rise – reaches record highs, shoppers are shifting away from branded products and opting for own-brand equivalents to save money at the checkout.